World Of Concrete 2010 Recap
February 8th, 2010 | Marketing | From the Show Floor, Marketing, trade show, World of Concrete
ICFs at World of Concrete
Wow! What a show. We were hesitant going into such a large show, coming off the heels of the “Great Recession” that we’re still hearing about and feeling the effects of. Last year the attendance was down significantly, so this year we were hoping to just see a maintenance of the attendance. I’m not sure what overall traffic was, but as far as our booth and our leads, it was an INCREDIBLE turnout.
Seems the contacts we are meeting are serious, and everyone we speak to is familiar with our product and our brand. There were many ICF companies there, which is a great thing, as you could not walk through the North hall without noticing the presence of ICFs. People are grasping that this is no longer an “alternative” way to build. ICFs are the IDEAL way to build. We spoke to new folks whom we have never met, from all corners of the U.S. (and many internationally as well), and overall they are looking at ICFs as the way to build!
So with a 41% increase in solid booth leads from last year, we are feeling good chugging through 2010 and hopefully this type of momentum will be upheld, through sales and growth.
Reward Wall Systems Booth Display
We were finally at a venue to showcase our new NoricF4 custom metal ICF frames, as well as display our new vendor- Cosella-Dorken MS-Clear Waterproofing. The booth this year was easily navigable and customers were able to see the story of Reward and what we had to offer.
See all the ICF fun you missed out on!
Well the beauty of it all is you don’t have to be at the trade show to meet us and learn about Reward. Give us a call and we’ll be more than happy to send you info, such as CAD Details, BIM objects, or engineering specs- or just talk shop with you.
What are your thoughts on the show?
After talking with many people, the interest level really perked up on a few patented ancillary items and our corner bracket we have, so for our next posts we will start talking about the strongest corner ICF on the market (with our Double H bridging corner bracket), touch on the xLerator drop and go reinforcement, and our exclusive tieKey masonry anchor.
